Strategy Overview
A 5000-year-old Chinese proverb says “To serve is to rule.” What do you think that means? John Patterson used put it this way, “Serve your merchants and they will in turn, serve you.”
Today’s business world has become a world of instant gratification and impersonal communication. Creating and maintaining a personal level of service requires commitment and compassion. And maybe even a little old-fashioned attention. A few emails and a website aren’t always the most effective solution. The trick is to add value.
A common misconception is that the sale comes before service, or that a sale creates an opportunity to provide service. In actuality, the opposite is true. Good service often creates a sales opportunity. So what does that have to do with you? Everything.
As a sales support and service professional, your performance has just as much impact – if not more – than the salesperson’s. How would you like to be a salesperson whose company has a poor service reputation?
A sale happens once. Service is ongoing.
KEY MESSAGING:
- Your reputation is based on your service.
- Service opens the door for sales – not vice versa.
- Good old-fashioned personal attention is hard to beat.
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